Advanced diploma in digital Marketing & Ai
4 Months - Mentor-led - Hands‑on builds - Client‑ready templates
- ✔Practical stack: WordPress/Elementor, GA4/GTM, Meta & Google
- ✔Dashboards with Looker, CRO sprints, automation flows
- ✔Capstone build and demo for client‑ready proof
Your Journey to Advanced diploma in digital Marketing & Ai
A structured 4 Months live program with hands‑on builds and a capstone demo
Digital Marketing & AI Basics
Introduction to digital ecosystem, funnels, AARRR framework, role of AI in marketing.
- Tools/Platforms: ChatGPT, automation tools, Miro
- Deliverable: Funnel map + ICP document
- Assessment: Class presentation
Website & Tracking Setup
WordPress/No-code setup, domains, hosting, GA4, GSC, Facebook Pixel, UTM tracking.
- Tools/Platforms: WordPress, GA4, GSC, Facebook Pixel
- Deliverable: Launch personal/capstone website
- Assessment: Practical check
SEO Fundamentals (On-Page)
Keyword research, intent mapping, on-page SEO (titles, meta, headings, schema basics).
- Tools/Platforms: SEMrush, Ahrefs, Google Keyword Planner
- Deliverable: Optimize 2 blog posts/service pages
- Assessment: SEO audit review
SEO – Technical & Off-Page
Technical SEO (sitemaps, indexing, site speed), link building, local SEO, Google Business Profile.
- Tools/Platforms: Google Business Profile, Link Building Tools
- Deliverable: Publish 1 blog + 10 citations + backlink outreach
- Assessment: Technical SEO checklist
Content Marketing & Copywriting
Content pillars, blog frameworks, storytelling, copywriting formulas (AIDA, PAS, FAB).
- Tools/Platforms: Google Docs, Grammarly, Canva
- Deliverable: Write & publish 1 SEO blog + 3 ad copies
- Assessment: Content quality review
Landing Pages & CRO
Landing page wireframing & no-code build, CRO principles & A/B testing basics.
- Tools/Platforms: Webflow, WordPress, Elementor
- Deliverable: Live landing page for capstone project
- Assessment: CRO audit & optimization plan
Google Ads (Search)
Campaign structure, keyword match types, ad copywriting & extensions.
- Tools/Platforms: Google Ads, Keyword Planner
- Deliverable: Create & launch 1 search campaign
- Assessment: Campaign setup review
Google Ads (Display + Video)
Display targeting options, YouTube Ads formats & placements.
- Tools/Platforms: Google Ads, YouTube
- Deliverable: Run 1 YouTube/Display campaign
- Assessment: Campaign performance analysis
Meta Ads Setup
Business Manager, Pixel setup, campaign objectives & structures.
- Tools/Platforms: Meta Business Manager, Ads Manager
- Deliverable: Launch 1 test campaign
- Assessment: Account setup verification
Meta Ads – Audience & Creatives
Custom/lookalike audiences, retargeting, creative matrix & testing frameworks.
- Tools/Platforms: Meta Ads Manager, Canva
- Deliverable: Build 3–4 creatives + retargeting audience
- Assessment: Creative performance evaluation
Instagram & LinkedIn Organic Marketing
Instagram profile growth, reels strategy, LinkedIn profile optimization + content calendar.
- Tools/Platforms: Instagram, LinkedIn, Meta Business Suite
- Deliverable: Publish 5 posts + optimize LinkedIn profile
- Assessment: Profile audit & content review
Influencer & Community Marketing
Influencer discovery & outreach, community engagement strategy.
- Tools/Platforms: Influencer discovery tools, Social platforms
- Deliverable: Outreach 10 influencers + collab proposal
- Assessment: Outreach strategy review
Email & WhatsApp Marketing
List building, segmentation, automation flows (welcome, nurture, cart abandon).
- Tools/Platforms: Mailchimp, WhatsApp Business API
- Deliverable: Create 1 lead magnet + 1 automation flow
- Assessment: Automation flow testing
Marketing Automation & CRM
Mailchimp, Zoho, HubSpot basics, WhatsApp automation & chatbots.
- Tools/Platforms: HubSpot, Zoho CRM, WhatsApp automation tools
- Deliverable: Build 1 CRM pipeline + WA sequence
- Assessment: CRM setup verification
Analytics, Reporting & Growth Hacking
GA4 advanced reports, Looker Studio dashboards, CAC/LTV models, attribution basics.
- Tools/Platforms: GA4, Looker Studio, Excel/Google Sheets
- Deliverable: Build a live dashboard for campaigns
- Assessment: Dashboard functionality review
Career Launch & Capstone
Resume & LinkedIn optimization, freelancing/agency starter kit (proposal, pricing, portfolio).
- Tools/Platforms: LinkedIn, Portfolio platforms
- Deliverable: Present end-to-end campaign (SEO + Ads + Automation)
- Assessment: Final capstone presentation & portfolio review
What you'll graduate with
Launch‑ready assets and evidence recruiters/clients care about.
- Working funnels & campaigns
- Operational dashboard (Looker Studio)
- Capstone project and live demo
- Client‑ready playbooks & templates
Outcomes
- ✔Launch working funnels & campaigns
- ✔Show a live dashboard (Looker)
- ✔Present a capstone build & demo
- ✔Client‑ready playbooks & templates
- ✔Automation and reporting foundations
Frequently Asked Questions
Got questions? We've got answers to help you make the right decision
Who is this program for?
+This program is designed for students, freshers, job seekers, and entrepreneurs who want to quickly learn digital marketing skills and start working in 4 months.
What will I learn in these 4 months?
+You'll master the core modules of digital marketing – SEO, Social Media Marketing, Paid Ads, Email Marketing, Analytics, and AI-driven tools.
Will I get to work on real projects?
+Yes. You'll work on live campaigns and simulations so you can apply what you learn immediately.
Can I get a job after this 4-month program?
+Absolutely. Many of our students secure entry-level roles in agencies & startups after this course. Starting salary is usually ₹3L – ₹6L per annum.
What if I want to continue learning after 4 months?
+You can upgrade to our 11-month program anytime, and your 4-month course fees will be adjusted.
How many hours per week do I need to commit?
+On average, 6–8 hours per week including live sessions, assignments, and practice projects.
Will I get a certificate?
+Yes, you'll receive an Advanced Certification in Digital Marketing & AI after completion.
Do you provide EMI for this course?
+Yes, we provide easy EMI options starting from low monthly installments.