Client-Driven Digital Marketing Launchpad (CMDL) - 4-Month Live Program

Your Journey to Client-Driven Digital Marketing Launchpad (CMDL)

A structured 4 Months live program with hands‑on builds and a capstone demo

Week 1

Digital Marketing Foundations (Client POV)

Understanding business models: Local, D2C, Service, Info
How agencies & freelancers get paid (retainership vs project)
Tool setup: Google Workspace, Notion, Drive, Ad accounts
Introduction to freelancing mindset & income paths
Outcome: Student understands what to sell, who pays, and why

Week 2

Market Research & Offer Creation

Niche selection for freelancers (high-demand services)
Competitor analysis using real brands
Crafting irresistible offers for clients
Pricing psychology & beginner-friendly packages
Creating service positioning (what problem you solve)
Outcome: Clear niche + service offer defined

Week 3

Website & Landing Page Fundamentals

Website vs landing page (when to use what)
Conversion-focused page structure
Copywriting basics for service pages
Wix / WordPress / No-Code page creation
Call-to-action optimization
Outcome: Live landing page ready for pitching clients

Week 4

Content Strategy for Lead Generation

Content types that attract clients (not followers)
Instagram, LinkedIn & Google content frameworks
Brand voice & messaging
AI-assisted content planning
Building authority as a freelancer
Outcome: 30-day content plan + posting strategy

Week 5

Organic Social Media Execution

Instagram & LinkedIn growth fundamentals
Profile optimization for client acquisition
Content hooks, formats & consistency systems
Analytics & performance tracking
Community building basics
Outcome: Optimized profiles ready for inbound leads

Week 6

Introduction to Paid Advertising (Meta)

How Meta Ads work (auction, creatives, targeting)
Business Manager & Ad Account setup
Pixel & tracking basics
Campaign objectives explained
Ad policy & compliance
Outcome: Fully set-up Meta Ads ecosystem

Week 7

Meta Ads – Creative & Copywriting

Ad angles that convert for different businesses
Writing high-performing ad copies
Creative frameworks (UGC, Voiceover, Static)
Testing strategy for beginners
Using AI tools for ad creatives
Outcome: Ready-to-launch ad creatives

Week 8

Meta Ads – Campaign Execution

Campaign structure for lead generation
Budget allocation & scaling basics
Reading ad metrics (CPL, CTR, ROAS)
Optimizing ads without burning money
Real campaign walkthroughs
Outcome: Live Meta Ads campaign launched

Week 9

Google Ads Fundamentals

Google Ads ecosystem overview
Search vs Display vs YouTube
Keyword research & intent mapping
Account setup & structure
Writing search ad copies
Outcome: Google Ads account & campaigns created

Week 10

Google Ads Optimization

Bidding strategies & budgets
Conversion tracking setup
Search term analysis
Improving Quality Score
Lead quality optimization
Outcome: Optimized Google Ads for lead generation

Week 11

SEO & Local SEO Basics

How SEO works in real life
On-page SEO fundamentals
Google My Business optimization
Local ranking strategies
SEO tools & audits
Outcome: SEO-ready site & local visibility setup

Week 12

Analytics & Tracking

Google Analytics & GA4 basics
Understanding traffic & user behavior
Conversion tracking & funnels
Reporting for clients
Making data-backed decisions
Outcome: Ability to explain results to clients clearly

Week 13

Client Pitching & Outreach

Cold outreach frameworks (DMs, Email, WhatsApp)
Pitch decks & proposal structure
Handling objections
Closing first paid client
Freelancing platforms vs direct outreach
Outcome: Client outreach system ready

Week 14

Live Client Project Execution

Working on real business scenarios
Campaign planning & execution
Client communication & reporting
Problem-solving in live campaigns
Feedback & improvement loop
Outcome: Hands-on real-world execution experience

Week 15

Scaling Freelancing Income

Tools/Platforms: GA4, Looker Studio, Excel/Google Sheets
Retainers vs one-time projects
Upselling & cross-selling services
Time management & delivery systems
Avoiding beginner freelancer mistakes
Outcome: Clear freelancing income roadmap

Week 16

Portfolio, Systems & Growth Plan

Building a strong freelancing portfolio
Case study creation
Personal brand positioning
Long-term skill upgrade roadmap
Eligibility criteria for Advanced Diploma (Placement Track)
Outcome: Portfolio + eligibility for next-stage program

Outcomes

What you'll graduate with

Real-world digital marketing execution skills
Ability to pitch & close freelance clients
Live campaign experience
Portfolio & income-ready skillset
Eligibility to apply for Advanced Diploma (Pay After Placement Track)

Frequently Asked Questions

Got questions? We've got answers to help you make the right decision

Who is this program for?

This program is designed for students, freshers, job seekers, and entrepreneurs who want to quickly learn digital marketing skills and start working in 4 months.

What will I learn in these 4 months?

You'll master the core modules of digital marketing – SEO, Social Media Marketing, Paid Ads, Email Marketing, Analytics, and AI-driven tools.

Will I get to work on real projects?

Yes. You'll work on live campaigns and simulations so you can apply what you learn immediately.

Can I get a job after this 4-month program?

Absolutely. Many of our students secure entry-level roles in agencies & startups after this course. Starting salary is usually ₹3L – ₹6L per annum.

What if I want to continue learning after 4 months?

You can upgrade to our 6.5-month program anytime, and your 4-month course fees will be adjusted.

How many hours per week do I need to commit?

On average, 6–8 hours per week including live sessions, assignments, and practice projects.

Will I get a certificate?

Yes, you'll receive an Advanced Certification in Digital Marketing & AI after completion.

Do you provide EMI for this course?

Yes, we provide easy EMI options starting from low monthly installments.