Advanced Diploma in Digital Marketing (ADDM) - 11-Month Comprehensive Program

Your Journey to Career Acceleration

A structured 26‑week live program across five phases with a production capstone

Week 1

Advanced Funnel Strategy & Growth Thinking

Tools/Platforms: AI Marketing Tools Overview
Deliverable: Career pathway assessment + funnel mapping exercise
Assessment: Digital marketing ecosystem quiz
Business growth models & funnels (Lead Gen, E-commerce, SaaS)
LTV, CAC, ROAS deep dive
Scaling mindset vs beginner execution
Funnel diagnostics & optimization frameworks
Outcome: Think like a growth marketer, not an executor

Week 2

Advanced Meta Ads Strategy

Tools/Platforms: AI Research Tools, Google Trends, Survey Tools
Deliverable: Complete buyer persona + market research report
Assessment: Research methodology evaluation
Scaling campaigns (horizontal & vertical)
Creative fatigue & testing systems
Budget scaling without killing ROAS
Agency-level ad account structuring
Outcome: Ready to handle ₹1L+ monthly ad spends

Week 3

Advanced Google Ads (Search + Performance Max)

Tools/Platforms: Brand Strategy Tools, Case Study Analysis
Deliverable: Brand positioning document + USP statement
Assessment: Brand strategy presentation
High-intent keyword mapping
Performance Max strategy
Smart bidding & automation
Enterprise-level account optimization
Outcome: Job-ready Google Ads specialist skills

Week 4

CRO & Landing Page Optimization

Tools/Platforms: WordPress, Webflow, Wix
Deliverable: Live website with basic structure
Assessment: Website functionality check
Conversion psychology
A/B testing frameworks
Heatmaps & user behavior tools
Funnel drop-off optimization
Outcome: Increase conversions without increasing ad spend

Week 5

Analytics, Attribution & Reporting

GA4 advanced reporting
Attribution models explained
Cross-channel tracking
Client & management reporting dashboards
Outcome: Data-driven decision making ability

Week 6

Media Planning & Budget Allocation

Channel-wise budget planning
Scaling frameworks for brands
Campaign forecasting
Real brand case studies
Outcome: Ability to plan & justify ad spends

Week 7

Brand Strategy & Positioning

Brand vs performance marketing
Positioning frameworks
Market perception building
Long-term brand growth strategies

Week 8

Content Strategy & Storytelling

Content ecosystems for brands
Short-form vs long-form strategies
Influencer marketing fundamentals
UGC content planning

Week 9

Influencer & Creator Marketing

Influencer outreach systems
Campaign planning & execution
Measuring influencer ROI
Brand-collab case studies

Week 10

Email, WhatsApp & CRM Marketing

Life cycle marketing
Retention & reactivation funnels
CRM tools & automation
Campaign workflows

Week 11

SEO Strategy (Advanced)

SEO for scale
Content clusters & topical authority
Technical SEO basics
SEO + performance synergy

Week 12

Marketing Automation & AI

Automation workflows
AI tools for marketers
Zapier & integrations
Productivity & scale systems

Week 13

Agency Working Model

Agency roles & hierarchy
Client servicing workflows
SOPs & internal processes
Tools used inside agencies

Week 14

Client Communication & Reporting

Client calls & expectation setting
Reporting formats
Handling escalations
Stakeholder management

Week 15

Live Brand Case Studies

Brand problem statements
Strategy creation
Campaign execution review
Post-campaign analysis

Week 16

Industry Projects – Phase 1

Assigned live projects
Campaign planning
Strategy approval simulation
Execution roadmap

Week 17

Industry Projects – Phase 2

Campaign execution
Optimization & scaling
Performance review
Client-style reporting

Week 18

Industry Projects – Phase 3

Final optimization
ROI analysis
Project documentation
Portfolio-ready case studies

Week 19

Resume & Portfolio Building

Resume aligned to agency roles
Portfolio case study writing
Metrics & impact presentation

Week 20

Interview Question Training

Performance marketing interview questions
Strategy & scenario-based questions
Analytics & optimization questions

Week 21

Mock Interviews (Round 1)

HR + technical rounds
Feedback & improvement

Week 22

Mock Interviews (Round 2)

Agency-style interviews
Case-based discussions

Week 23

Salary Negotiation & Role Clarity

Role expectations (Exec, Analyst, Manager)
Salary benchmarking
Offer evaluation

Week 24–26

Placement Drive & Interviews

Agency & brand interviews
Shortlisting support
Final placement assistance
Minimum CTC benchmark: ₹4.5 LPA

Outcomes

What you'll graduate with

Launch‑ready assets and evidence recruiters/clients care about.

Placement-ready digital marketer
Experience with live brands & campaigns
Portfolio with real case studies
Interview-ready confidence
Roles: Performance Marketer, Growth Executive, Digital Analyst

Frequently Asked Questions

Got questions? We've got answers to help you make the right decision

Who is this program best suited for?

This program is ideal for graduates, working professionals, and serious learners who want to build a high-paying career or business in digital marketing.

What's the difference between this and the 4-month program?

The 4-month program covers core digital marketing skills. The 11-month program goes much deeper, adding AI mastery, advanced performance marketing, client management, freelancing, agency growth strategies, leadership, and career coaching.

What career opportunities can I expect after this program?

You'll be eligible for mid-to-senior level roles like Digital Marketing Strategist, Performance Marketer, SEO Lead, Growth Manager, and can even start your own agency/freelance career. Salaries typically range from ₹6L – ₹12L+ per annum.

Will I work on real-world projects?

Yes. You'll handle agency-level client projects, case studies, and live campaigns. By the end, you'll have a strong portfolio to showcase.

Do you provide placement support?

Yes, we offer 100% Placement Assistance through mock interviews, resume workshops, career mentorship, and direct recruiter connections.

Is the program fully online?

Yes. Classes are live online, but highly interactive. You'll also have recorded sessions, doubt-clearing sessions, and 1:1 mentorship support.

What if I'm unable to attend a live class?

No worries. You'll get recorded sessions + dedicated doubt-clearing support.

Is there an installment plan for fees?

Yes. We offer flexible EMI options to make this program accessible.

How is this program different from other institutes' 1-year programs?

Most institutes focus only on theory. At ConnectoGrowth, we emphasize agency-style training, AI-driven tools, leadership development, freelancing skills, and live projects—making you career & industry-ready.