Masters in Digital Marketing & Ai
11 Months - Mentor-led - Portfolio-first - Placement Support
- ✔Structured 5‑phase roadmap from fundamentals to leadership
- ✔Real projects, capstone build, job-prep sprints
- ✔Specialisations: E‑commerce / B2B‑SaaS / Agency Building
Your Journey to Career Acceleration
A structured 48‑week live program across five phases with a production capstone
Introduction to Digital Marketing & AI in Marketing
Digital marketing ecosystem, career paths, AI integration, understanding funnels & customer journey (AIDA, AARRR).
- Tools/Platforms: AI Marketing Tools Overview
- Deliverable: Career pathway assessment + funnel mapping exercise
- Assessment: Digital marketing ecosystem quiz
Marketing Research & Consumer Behavior
Identifying target audience & buyer persona, AI tools for market research.
- Tools/Platforms: AI Research Tools, Google Trends, Survey Tools
- Deliverable: Complete buyer persona + market research report
- Assessment: Research methodology evaluation
Branding & Positioning
Crafting brand voice, USP, storytelling in marketing, case studies of successful brands.
- Tools/Platforms: Brand Strategy Tools, Case Study Analysis
- Deliverable: Brand positioning document + USP statement
- Assessment: Brand strategy presentation
Website Development Basics
WordPress/No-Code tools (Webflow/Wix), website structure, hosting, and domain setup.
- Tools/Platforms: WordPress, Webflow, Wix
- Deliverable: Live website with basic structure
- Assessment: Website functionality check
SEO Fundamentals (On-Page SEO)
Keyword research & clustering, title tags, meta descriptions, internal linking.
- Tools/Platforms: SEMrush, Ahrefs, Google Keyword Planner
- Deliverable: SEO-optimized pages with keyword strategy
- Assessment: On-page SEO audit
SEO – Technical SEO
Crawling, indexing, sitemap, robots.txt, page speed, mobile-first SEO.
- Tools/Platforms: Google Search Console, PageSpeed Insights
- Deliverable: Technical SEO implementation checklist
- Assessment: Technical SEO performance review
SEO – Off-Page SEO & Authority Building
Backlinks, guest posts, PR outreach, local SEO & Google Business Profile.
- Tools/Platforms: Google Business Profile, Link Building Tools
- Deliverable: Link building campaign + local SEO setup
- Assessment: Authority building strategy review
Content Marketing Basics
Content types & strategy, AI for content writing (ChatGPT, Jasper, etc.).
- Tools/Platforms: ChatGPT, Jasper, Content Planning Tools
- Deliverable: Content strategy document + sample content
- Assessment: Content quality and strategy evaluation
Blogging & Copywriting
Blog structure, storytelling, CTA writing, copywriting frameworks: AIDA, PAS, FAB.
- Tools/Platforms: Google Docs, Grammarly, Hemingway Editor
- Deliverable: 3 blog posts + copy samples using frameworks
- Assessment: Writing quality and framework application
Video & Visual Content Marketing
Canva, CapCut basics, video hooks & editing for social.
- Tools/Platforms: Canva, CapCut, Video Editing Tools
- Deliverable: Visual content library + 3 short videos
- Assessment: Creative content review
Landing Pages & Conversion Rate Optimization (CRO)
Landing page structure & wireframing, CRO principles & A/B testing.
- Tools/Platforms: Unbounce, Optimizely, A/B Testing Tools
- Deliverable: High-converting landing page + CRO test plan
- Assessment: Conversion optimization audit
Analytics Fundamentals
Google Analytics 4 setup & tracking, Google Search Console & UTM tracking.
- Tools/Platforms: Google Analytics 4, Google Search Console
- Deliverable: Complete analytics setup + tracking documentation
- Assessment: Analytics configuration verification
Google Ads Basics
Campaign structure, keyword match types, budgeting & bidding strategies.
- Tools/Platforms: Google Ads, Keyword Planner
- Deliverable: First Google Ads campaign structure
- Assessment: Campaign setup verification
Google Search Ads
Writing compelling ad copies, extensions & Quality Score optimization.
- Tools/Platforms: Google Ads
- Deliverable: Live search campaigns with optimized ad copies
- Assessment: Ad copy quality and performance review
Google Display & Video Ads
Display targeting options, YouTube Ads formats & placements.
- Tools/Platforms: Google Ads, YouTube
- Deliverable: Display and video ad campaigns
- Assessment: Campaign targeting and creative evaluation
Google Ads Optimization
Search Terms Report, negative keywords, conversion tracking.
- Tools/Platforms: Google Ads
- Deliverable: Optimization report + performance improvements
- Assessment: Optimization strategy effectiveness
Meta Ads (Facebook/Instagram) – Introduction
Business Manager setup, Pixel & Events, campaign objectives & ad structures.
- Tools/Platforms: Meta Business Manager, Ads Manager
- Deliverable: Complete Meta Ads account setup
- Assessment: Account configuration check
Meta Ads – Audience Building
Custom & Lookalike audiences, retargeting strategies.
- Tools/Platforms: Meta Ads Manager
- Deliverable: Audience segments + retargeting campaigns
- Assessment: Audience strategy evaluation
Meta Ads – Creatives & Ad Copies
Ad formats (Carousel, Video, Stories, Reels), creative testing framework.
- Tools/Platforms: Meta Ads Manager, Canva
- Deliverable: Creative asset library + testing matrix
- Assessment: Creative performance analysis
Meta Ads – Campaign Launch & Optimization
CBO vs ABO, scaling campaigns, metrics & optimization checklists.
- Tools/Platforms: Meta Ads Manager
- Deliverable: Scaled campaigns + optimization logs
- Assessment: Campaign scaling strategy review
LinkedIn Ads (B2B Marketing)
Account setup, ad formats, Lead Gen forms & content strategy.
- Tools/Platforms: LinkedIn Campaign Manager
- Deliverable: B2B LinkedIn ad campaigns
- Assessment: B2B campaign effectiveness review
Twitter (X) & Emerging Platforms
Twitter Ads basics, intro to TikTok Ads (if relevant for India).
- Tools/Platforms: Twitter Ads, TikTok Ads
- Deliverable: Multi-platform campaign strategy
- Assessment: Platform-specific strategy evaluation
Performance Marketing Strategy
Multi-channel funnel planning, attribution models.
- Tools/Platforms: Attribution Tools, Analytics Platforms
- Deliverable: Multi-channel marketing strategy
- Assessment: Attribution model implementation
Paid Media Project Week
Create & run live campaigns (Search + Social), prepare optimization logs.
- Tools/Platforms: All Paid Media Platforms
- Deliverable: Live campaign portfolio + optimization documentation
- Assessment: Campaign performance and optimization review
Social Media Strategy
Platforms overview: Instagram, LinkedIn, YouTube, content pillars & consistency.
- Tools/Platforms: Social Media Management Tools
- Deliverable: Comprehensive social media strategy
- Assessment: Strategy alignment and execution plan
Instagram Marketing
Profile optimization, hashtags, Reels creation & engagement hacks.
- Tools/Platforms: Instagram, Content Creation Tools
- Deliverable: Optimized Instagram profile + content calendar
- Assessment: Profile optimization and content quality
LinkedIn Marketing
LinkedIn profile optimization, thought leadership content.
- Tools/Platforms: LinkedIn, Content Publishing Tools
- Deliverable: Professional LinkedIn presence + thought leadership posts
- Assessment: Professional branding evaluation
YouTube Growth
Channel setup & SEO, scriptwriting & video planning.
- Tools/Platforms: YouTube Studio, Video Production Tools
- Deliverable: YouTube channel + video content series
- Assessment: Channel optimization and content strategy
Influencer & Community Marketing
Finding influencers, micro-influencers, brand collaborations.
- Tools/Platforms: Influencer Discovery Tools
- Deliverable: Influencer outreach campaign + collaboration proposals
- Assessment: Partnership strategy effectiveness
Email Marketing Basics
List building, segmentation, writing effective emails.
- Tools/Platforms: Mailchimp, Email Marketing Tools
- Deliverable: Email marketing campaigns + subscriber growth strategy
- Assessment: Email performance and engagement metrics
Advanced Email & WhatsApp Automation
Drip campaigns, lead nurturing, WhatsApp broadcast & chatbot setup.
- Tools/Platforms: Advanced Email Tools, WhatsApp Business API
- Deliverable: Automated email sequences + WhatsApp marketing system
- Assessment: Automation workflow effectiveness
Marketing Automation Tools
HubSpot, Zoho, Mailchimp basics, AI for automation & workflows.
- Tools/Platforms: HubSpot, Zoho, Advanced Automation Tools
- Deliverable: Complete automation infrastructure
- Assessment: Automation setup and integration review
Analytics Deep Dive
GA4 advanced reports, Looker Studio dashboards.
- Tools/Platforms: GA4, Looker Studio
- Deliverable: Advanced analytics dashboard + reporting system
- Assessment: Data analysis and insights quality
Growth Hacking Techniques
Referral loops & viral campaigns, automation hacks.
- Tools/Platforms: Growth Hacking Tools, Viral Campaign Platforms
- Deliverable: Growth hacking campaign + viral mechanics
- Assessment: Growth strategy innovation and execution
E-commerce Marketing
Shopify/WordPress store setup, E-com funnels, catalog ads.
- Tools/Platforms: Shopify, WooCommerce, E-commerce Tools
- Deliverable: Complete e-commerce marketing system
- Assessment: E-commerce funnel optimization
Capstone – Organic Growth Project
Build social calendar, publish content, run email + WhatsApp campaigns.
- Tools/Platforms: All Organic Marketing Tools
- Deliverable: Integrated organic growth campaign
- Assessment: Organic growth project evaluation
Freelancing Fundamentals
Platforms (Upwork, Fiverr, LinkedIn), proposal & pricing strategies.
- Tools/Platforms: Freelancing Platforms, Proposal Tools
- Deliverable: Freelancing profile + proposal templates
- Assessment: Freelancing readiness evaluation
Agency Building Basics
Client acquisition systems, pitch decks & contracts.
- Tools/Platforms: CRM, Project Management Tools
- Deliverable: Agency framework + client acquisition system
- Assessment: Business development strategy review
Personal Branding
LinkedIn authority building, portfolio showcase.
- Tools/Platforms: LinkedIn, Portfolio Platforms
- Deliverable: Professional brand presence + portfolio
- Assessment: Personal branding effectiveness
AI in Marketing (Deep Dive)
Prompt engineering for ads & content, AI-powered automation.
- Tools/Platforms: AI Marketing Tools, Automation Platforms
- Deliverable: AI-integrated marketing workflows
- Assessment: AI implementation and efficiency gains
Advanced Analytics & Data-Driven Decisions
Multi-touch attribution, forecasting CAC, LTV, ROI.
- Tools/Platforms: Advanced Analytics Tools, Attribution Platforms
- Deliverable: Advanced analytics framework + forecasting models
- Assessment: Data-driven decision making evaluation
Leadership & Client Management
Handling clients, reporting systems, conflict management.
- Tools/Platforms: Client Management Systems, Communication Tools
- Deliverable: Client management framework + communication protocols
- Assessment: Leadership and management skills evaluation
Advanced Specializations
SaaS Marketing / B2B Growth / D2C Case Studies.
- Tools/Platforms: Industry-Specific Tools
- Deliverable: Specialization case study + expertise demonstration
- Assessment: Specialization depth and application
Industry Guest Lectures
Sessions from agency founders & CMOs.
- Tools/Platforms: Virtual Event Platforms
- Deliverable: Industry insights report + networking connections
- Assessment: Industry knowledge and networking evaluation
Career Preparation
Resume, LinkedIn, mock interviews, personal growth plan.
- Tools/Platforms: Resume Tools, Interview Prep Platforms
- Deliverable: Career-ready materials + interview preparation
- Assessment: Career readiness evaluation
Final Capstone Project (Execution Phase)
End-to-end campaign with SEO + Paid + Social + Automation.
- Tools/Platforms: All Marketing Tools and Platforms
- Deliverable: Complete integrated marketing campaign
- Assessment: Comprehensive campaign evaluation
Portfolio Presentation & Defense
Case study storytelling, final panel review.
- Tools/Platforms: Presentation Tools, Portfolio Platforms
- Deliverable: Professional portfolio presentation
- Assessment: Portfolio defense and presentation skills
Graduation & Placement Week
Showcase to recruiters & partners, career launch / freelance setup.
- Tools/Platforms: Job Platforms, Networking Events
- Deliverable: Career launch plan + placement support
- Assessment: Final graduation evaluation and career readiness
What you'll graduate with
Launch‑ready assets and evidence recruiters/clients care about.
- Complete digital marketing portfolio
- Live campaigns across all major platforms
- Advanced analytics and automation systems
- Industry specialization and expertise
- Career-ready professional presence
Outcomes
- ✔Production‑level capstone
- ✔Portfolio with 2 case studies
- ✔Interview‑ready skills
- ✔Placement support & referrals
- ✔90‑day onboarding plan
Frequently Asked Questions
Got questions? We've got answers to help you make the right decision
Who is this program best suited for?
+This program is ideal for graduates, working professionals, and serious learners who want to build a high-paying career or business in digital marketing.
What's the difference between this and the 4-month program?
+The 4-month program covers core digital marketing skills. The 11-month program goes much deeper, adding AI mastery, advanced performance marketing, client management, freelancing, agency growth strategies, leadership, and career coaching.
What career opportunities can I expect after this program?
+You'll be eligible for mid-to-senior level roles like Digital Marketing Strategist, Performance Marketer, SEO Lead, Growth Manager, and can even start your own agency/freelance career. Salaries typically range from ₹6L – ₹12L+ per annum.
Will I work on real-world projects?
+Yes. You'll handle agency-level client projects, case studies, and live campaigns. By the end, you'll have a strong portfolio to showcase.
Do you provide placement support?
+Yes, we offer 100% Placement Assistance through mock interviews, resume workshops, career mentorship, and direct recruiter connections.
Is the program fully online?
+Yes. Classes are live online, but highly interactive. You'll also have recorded sessions, doubt-clearing sessions, and 1:1 mentorship support.
What if I'm unable to attend a live class?
+No worries. You'll get recorded sessions + dedicated doubt-clearing support.
Is there an installment plan for fees?
+Yes. We offer flexible EMI options to make this program accessible.
How is this program different from other institutes' 1-year programs?
+Most institutes focus only on theory. At ConnectoGrowth, we emphasize agency-style training, AI-driven tools, leadership development, freelancing skills, and live projects—making you career & industry-ready.